Monday, June 16, 2008

What Are Your Overheads?

Fresh Italian Gelato (Pineapple Honey Lime flavored) = Good
$4.50 for roughly 4oz of said frozen delight = Not Good

Dolcezza,

You're good, but not that good.
I'm not even sure why you think your product is worth that much. What could you have possibly put in there to make it worth a dollar an ounce? Hand-picked pineapples from Honduras? Honey from Pooh Bear's honey pot? Limes washed up on the shores of Atlantis? It must be something like that.

Or maybe...maybe you're just overcompensating for the fact that your just a glorified ice-cream shop, or maybe the lifestyle of an ice cream shop owner is more expensive than we all realize.

...or maybe you just like to charge extra for your Italian name.

I'd buy four times as much gelato if you charged half as much.

-Terry

(Seriously, I'm pretty sure it's just water and sugar with pureed pineapple, honey & lime juice. That should cost about a dollar per pint. Plus, that's not even gelato. That's sorbetto.)

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